With British Roast Dinner Week 2017 just around the corner; Pubs across the nation will be celebrating by dishing up an offer the Great British public can’t refuse; serving up a traditional roast dinner every day of the week!

The dedicated week is a great opportunity for Pubs to boost their bookings – with recent research from Unilever indicating that almost half of customers want to see a roast dinner on the menu all week long, not just on a Sunday!

The same findings from Unilever reported that UK consumers indulge in an enormous 1.2billion roast dinners each year; showing this dish is unsurprisingly a firm favourite with the general public.

After participating in Roast Dinner Week last year, Pubs saw their sales boost by up to 30% (according to figures from Unilever), proving roast dinners aren’t just for Sundays!

As well as taking part in the week-long event and boosting your food sales, the Unilever Food Solutions’ campaign is also offering an excellent opportunity to put your Pub on the map – as they look to crown a winner for Britain’s Best Roast in the progress! If you think your Pub Roast rivals some of the best in the nation, why not enter the competition here. 

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