Two thirds of consumers want nutritional information on their menu when dining out, according to a recent survey conducted by Hospitality experts; Fourth.
The poll, which surveyed a total of 1,500 people across the UK, also revealed that a third of customers are reluctant to order a menu item with no nutritional information, as they can’t trust what’s in it. 67% wanted to know the nutritional information of every dish on the menu when they eat out.
The growing demand for precise dietary information is driven by the consumer trend of healthy eating, following the introduction of allergen legislation in November 2014; stating that restaurants had to list the presence of all 14 main allergens.
Catherine Marshall, from Fourth said: “As a nation we’re becoming increasingly devoted to following a healthy eating plan, which has created a new consumer group of healthy eaters who chop and change their eating requirements.
“Catering for this fickle group can be challenging, as they constantly switch between a range of lifestyle choices, so it is imperative that menus offer full transparency of accurate nutritional and allergen information, which can be tricky across large estates.
“Displaying nutrition and allergen information that consumers can trust is a huge opportunity to drive both customer visits and satisfaction; this group of people are disproportionately influential when choosing where to eat out with their friends.
“To overcome this, we’re increasingly seeing savvy operators streamline processes with our recipe and menu engineering solution which allows them to instantly update nutritional information on their website, app, digital signage, tills and much more, whenever they make a menu change.”
Fourth also said that accommodating for people demanding such transparency presented a “great opportunity for operators to boost loyalty and drive sales”.