Warm weather, light evenings, and the sweet taste of an iced fruit cider – nothing quite says summer like the Great British Beer Garden.
And while the summer evenings may soon be drawing to a close, there are still plenty of ways to maximise revenue and continue making the most out of your outdoor space.
Here are some key things to consider for the perfect beer garden experience –
1. Optimise space & views
Whether it’s transforming the most cramped of spaces into a cosy haven, or adjusting your table layout & seating to centre around your focal view – even the most unlikely of backdrops can become a hip and trendy space! Embrace every corner and consider all aspects of decor and furnishings to really get the best from your outdoor space.
2. Prepare for the weather
We all know just how unpredictable the Great British weather can be. Consider the likelihood of receiving four different seasons in any one day, to make sure you’re fully prepared. This way, you can get use from your outdoor space all year round, even when the sun isn’t shining.
Outdoor heating lamps or fire pits are a wise investment for the colder months, helping to maximise seating (and sales!) – and offering a cosy spot for guests to relax in. While heavy-duty umbrellas and/or canopies are a must for keeping the rain away, even on an overcast day!
3. Get creative
Whether your views are of the green countryside, city streets, or you’re a hole-in-the-wall – there are always innovative ways to decorate your space to make the most of your surroundings. Match your decor and menus to reflect the changing seasons – from quirky suntraps and summer ciders, to fairy-lit wonderlands and mulled wine – your outdoor space can generate revenue all year long!
Plants and greenery can add a burst of colour and warmth to a cold & empty city space (as well as helping with noise reduction!), while candles & fairy lighting strung from trees or beams can instantly dress-up a bland exterior.
Keep an eye on the Elta blog for more tips and tricks for your venue!