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A Value-based Pricing Strategy

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.

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Managing Customer Experience

When we have positive interaction with a business, we feel good about it – and will probably tell friends or colleagues about the experience as a result. So, how do you go about managing customer experience in your Pub or Restaurant so customers are raving to their friends about you and your business? 

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