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The GDPR Countdown

Strict new rules concerning data protection and privacy are coming into force on the 25th May this year, and UK businesses must comply to avoid prosecution.  

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A Value-based Pricing Strategy

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.

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